Building feedback loops, one metric at a time

One of the tools that I use to manage my clients’ evaluations is Social Suite. It’s a powerful online tool that makes it possible to manage complicated evaluations and turn around analysis fast. I had the opportunity to have a conversation with the team at Social Suite and talk about some of the elements that I think are important in getting started with evaluation.

The key takeaways from our conversation are:

1. Evaluation isn’t a test, it’s a continuous process of trying things, examining the results, and making improvements
2. If you’re just getting started, focus on one metric. Practice looking at it, having conversations about it, and using it to make decisions. When everyone in the organization can talk about and use one, think about adding a second.
3. Evaluation is your duty as part of the field. It’s a gift you give to other programs that are working in your field to help them be as effective as possible. Blog posts, online articles, and conference presentations are great ways to share your learning. 

Read the full article here.